SOCIAL HOUR

Going Communal on Facebook

Last month, this column covered using LinkedIn Groups to share and improve your invention. But Facebook, with its massive user base and diverse set of tools, also offers fertile ground for inventors and entrepreneurs to build and nurture a dedicated following.

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Safety in Numbers

LinkedIn, the world’s largest professional network, provides many opportunities for inventors and entrepreneurs to find new ways to refine ideas, gain feedback and network. LinkedIn Groups can enhance this.

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Under the Influence

As the rise of social media as part of a cohesive digital marketing strategy creates opportunities for inventors and entrepreneurs to showcase innovative products online, one of the most effective tactics is collaborating with social media influencers.

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Get Automated, Save Time

Marketing sometimes inadvertently takes a back seat to the excitement of creating a groundbreaking product. Because many of us have limited time and resources to devote to all aspects of product development, marketing efforts can become sporadic or inconsistent, hindering an invention’s potential success.

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Your Strategy Launchpad

As innovative products continue to emerge, what are some of the ways for inventors to reach a wider audience for effectively launching their inventions?

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Podcasting for Inventors

Sharing the journey of how an invention came to be, the challenges faced throughout the development process, and triumphs achieved create a powerful connection with listeners.

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