marketing strategy

Meant to Invent

Let’s Make a Deal

Key factors in a licensing agreement may vary in importance, depending on the inventor and situation. No one can claim definitively what should be the most important factor in a licensing agreement.

Think Marketing

Bravado is Not an Option

On one hand, confidence in leadership can be so high that a backup plan is not necessary. It embodies a mind-set of unwavering commitment to succeed. On the other hand, it is naïve, unprepared and shows an unwillingness to change. 

Inventing 101

The Path to Easy Sales

Before investing too much money in an invention, it pays to consider how easy it will be to sell. Let’s look at this from two major themes—priorities for customers, and your ability to get and retain them through entry points.

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