News Flash
USPTO, NASA AGREEMENT: The Department of Commerce’s U.S. Patent and Trademark Office (USPTO) and The National Aeronautics and Space Administration’s […]
Commercialization
Market Research, or Marketing Research?
Knowing the difference is crucial for identifying your market and acting on it. Market research has a limited scope, studying only market and consumer behavior. Marketing research has a wide scope, studying the entire marketing process as well as the market itself.
Creating Careful Chaos
Innovation isn’t invention; it’s often a necessary, welcome change in the way we do things. The strategy must balance the chaos of innovation with the stability of conformity. This is the most efficient, cost-effective path to successfully launch an innovative product.