Shopping Channels? Don’t Laugh
Inventors and product designers can learn from home shopping’s focus on relatability, tone, and creating an aura of scarcity. Corny and predictable presentations work—so as millions pay, pay attention.
Inventors and product designers can learn from home shopping’s focus on relatability, tone, and creating an aura of scarcity. Corny and predictable presentations work—so as millions pay, pay attention.
A key part of success when crowdfunding is to have a beautiful working prototype with high-quality digital assets (photos and videos). Consider these strategies for launching a product so it does not meet the same fate as the Hornet.
This fine line can mean the difference between no sales and big ones. Most products fail in testing, and that is exactly why it is done.