Shopping Channels? Don’t Laugh
Inventors and product designers can learn from home shopping’s focus on relatability, tone, and creating an aura of scarcity. Corny and predictable presentations work—so as millions pay, pay attention.
crowdfunding
Ouch! That One Stung
A key part of success when crowdfunding is to have a beautiful working prototype with high-quality digital assets (photos and videos). Consider these strategies for launching a product so it does not meet the same fate as the Hornet.
We Have Liftoff!
This can be a nervy time for the inventor: the real test of whether the device can stand on its own in the marketplace, and whether people want to buy it. Because the launch has such high consequences, you must take the utmost care in preparation to ensure you have everything right.
Going Big at the Big Show
The last time I attended the Consumer Electronics Show—the most popular and widely attended tech event in America—was two years ago. It was ravaged by last-minute pullouts by big tech companies due to COVID concerns.
Scared Into Action
Toddler’s near-fatal choking experience inspires mom to invent tool to aid in CPR process. BY EDITH G. TOLCHIN