Customer Engagement

Prototyping

We Have Liftoff!

This can be a nervy time for the inventor: the real test of whether the device can stand on its own in the marketplace, and whether people want to buy it. Because the launch has such high consequences, you must take the utmost care in preparation to ensure you have everything right.

Lander Zone

The Sell Sheet That Works

You must have a sell sheet to license your invention. Or, if you intend to produce rather than licensing, you’ll have to convince skeptical catalogers, internet sellers and distributors they can make a profit marketing your product.

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