Patent Essentials
From a former USPTO official: Why a patent search matters, and how to do it right
Inventor Tips
Your Profit Formula
As a general rule, a product needs to be manufactured for 25 percent of its expected price to consumers to make money. This is due to distribution and selling costs. That means that your manufacturing costs must be less than 50 cents if your product’s retail price is $2.
Shopping Channels? Don’t Laugh
Inventors and product designers can learn from home shopping’s focus on relatability, tone, and creating an aura of scarcity. Corny and predictable presentations work—so as millions pay, pay attention.
Target Market Tutorial
Use these simple steps and questions to make the right contacts. Explore our tips for inventors to start conversations with potential contacts in their target market.