Product Development

Lander Zone

A Tangled Lesson for All

Woman’s inventing experience reveals production, design and expense challenges. After your first year or two, when sales appear to be at their peak, approach manufacturers who have a product line in which your product would fit.

Think Marketing

Bravado is Not an Option

On one hand, confidence in leadership can be so high that a backup plan is not necessary. It embodies a mind-set of unwavering commitment to succeed. On the other hand, it is naïve, unprepared and shows an unwillingness to change. 

Prototyping

Going Big at the Big Show

The last time I attended the Consumer Electronics Show—the most popular and widely attended tech event in America—was two years ago. It was ravaged by last-minute pullouts by big tech companies due to COVID concerns.

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