And Here’s the Pitch (Letter)
Most people assume a patent covers the entire item, whereas it may only cover a fraction of the features. Tips on an old-school approach to landing a licensee for your invention.
Product Development
Shopping Channels? Don’t Laugh
Inventors and product designers can learn from home shopping’s focus on relatability, tone, and creating an aura of scarcity. Corny and predictable presentations work—so as millions pay, pay attention.