Your Strategy Launchpad
As innovative products continue to emerge, what are some of the ways for inventors to reach a wider audience for effectively launching their inventions?
Inventor Resources
A Tangled Lesson for All
Woman’s inventing experience reveals production, design and expense challenges. After your first year or two, when sales appear to be at their peak, approach manufacturers who have a product line in which your product would fit.
The Inventrepreneur
A small, unknown percentage of inventors are entrepreneurial, and a small, unknown percentage of entrepreneurs are inventive. All traits, talents and driving forces of the inventor and entrepreneur are combined. Hence, the Inventrepreneur.
Let’s Make a Deal
Key factors in a licensing agreement may vary in importance, depending on the inventor and situation. No one can claim definitively what should be the most important factor in a licensing agreement.
Podcasting for Inventors
Sharing the journey of how an invention came to be, the challenges faced throughout the development process, and triumphs achieved create a powerful connection with listeners.
Bravado is Not an Option
On one hand, confidence in leadership can be so high that a backup plan is not necessary. It embodies a mind-set of unwavering commitment to succeed. On the other hand, it is naïve, unprepared and shows an unwillingness to change.
Going Big at the Big Show
The last time I attended the Consumer Electronics Show—the most popular and widely attended tech event in America—was two years ago. It was ravaged by last-minute pullouts by big tech companies due to COVID concerns.
Target Market Tutorial
Use these simple steps and questions to make the right contacts. Explore our tips for inventors to start conversations with potential contacts in their target market.
Designing for a Patent
Heed these 5 main principles, with your prospective licensee’s preferences also in mind. A negative patent search—that is, finding nothing like your invention—is not reliable.
The Path to Easy Sales
Before investing too much money in an invention, it pays to consider how easy it will be to sell. Let’s look at this from two major themes—priorities for customers, and your ability to get and retain them through entry points.
The Sell Sheet That Works
You must have a sell sheet to license your invention. Or, if you intend to produce rather than licensing, you’ll have to convince skeptical catalogers, internet sellers and distributors they can make a profit marketing your product.