Inventor Resources

Think Marketing

Bravado is Not an Option

On one hand, confidence in leadership can be so high that a backup plan is not necessary. It embodies a mind-set of unwavering commitment to succeed. On the other hand, it is naïve, unprepared and shows an unwillingness to change. 

Prototyping

Going Big at the Big Show

The last time I attended the Consumer Electronics Show—the most popular and widely attended tech event in America—was two years ago. It was ravaged by last-minute pullouts by big tech companies due to COVID concerns.

Inventing 101

The Path to Easy Sales

Before investing too much money in an invention, it pays to consider how easy it will be to sell. Let’s look at this from two major themes—priorities for customers, and your ability to get and retain them through entry points.

Lander Zone

The Sell Sheet That Works

You must have a sell sheet to license your invention. Or, if you intend to produce rather than licensing, you’ll have to convince skeptical catalogers, internet sellers and distributors they can make a profit marketing your product.

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