Watch Your Language
A catchy name or slogan can enhance marketing, branding and sales—but also confuse and offend
BY WILLIAM SEIDEL
Think Marketing
Enhance your sales strategy with “Think Marketing,” where we delve into key sales-related concepts and techniques. Gain insights into effective marketing strategies, learn about innovative sales tactics, and understand the principles that drive successful promotions. Equip yourself with the knowledge to elevate your marketing efforts and achieve your business goals.
Run From Mythinformation
Bad decisions by inventors and entrepreneurs are often due to wrong assumptions BY WILLIAM SEIDEL At the root of all
Market Research, or Marketing Research?
Knowing the difference is crucial for identifying your market and acting on it. Market research has a limited scope, studying only market and consumer behavior. Marketing research has a wide scope, studying the entire marketing process as well as the market itself.
Creating Careful Chaos
Innovation isn’t invention; it’s often a necessary, welcome change in the way we do things. The strategy must balance the chaos of innovation with the stability of conformity. This is the most efficient, cost-effective path to successfully launch an innovative product.
Know The Affordability Barrier
This fine line can mean the difference between no sales and big ones. Most products fail in testing, and that is exactly why it is done.
Evolutionary Vs. Revolutionary
Evolutionary and revolutionary product development define how companies improve existing products, introduce new products and innovate. Both approaches have their advantages and drawbacks.
The Inventrepreneur
A small, unknown percentage of inventors are entrepreneurial, and a small, unknown percentage of entrepreneurs are inventive. All traits, talents and driving forces of the inventor and entrepreneur are combined. Hence, the Inventrepreneur.
Bravado is Not an Option
On one hand, confidence in leadership can be so high that a backup plan is not necessary. It embodies a mind-set of unwavering commitment to succeed. On the other hand, it is naïve, unprepared and shows an unwillingness to change.