Enhance your sales strategy with “Think Marketing,” where we delve into key sales-related concepts and techniques. Gain insights into effective marketing strategies, learn about innovative sales tactics, and understand the principles that drive successful promotions. Equip yourself with the knowledge to elevate your marketing efforts and achieve your business goals.
Knowing the difference is crucial for identifying your market and acting on it. Market research has a limited scope, studying only market and consumer behavior. Marketing research has a wide scope, studying the entire marketing process as well as the market itself.
Innovation isn’t invention; it’s often a necessary, welcome change in the way we do things. The strategy must balance the chaos of innovation with the stability of conformity. This is the most efficient, cost-effective path to successfully launch an innovative product.