Making Storytelling Work for You
Part 1 of 2 Relating your actions can help inspire others to action BY ELIZABETH BREEDLOVE In today’s digital age, […]
audience engagement
Going Communal on Facebook
Last month, this column covered using LinkedIn Groups to share and improve your invention. But Facebook, with its massive user base and diverse set of tools, also offers fertile ground for inventors and entrepreneurs to build and nurture a dedicated following.
Shopping Channels? Don’t Laugh
Inventors and product designers can learn from home shopping’s focus on relatability, tone, and creating an aura of scarcity. Corny and predictable presentations work—so as millions pay, pay attention.
Ouch! That One Stung
A key part of success when crowdfunding is to have a beautiful working prototype with high-quality digital assets (photos and videos). Consider these strategies for launching a product so it does not meet the same fate as the Hornet.
Podcasting for Inventors
Sharing the journey of how an invention came to be, the challenges faced throughout the development process, and triumphs achieved create a powerful connection with listeners.