Are You a Facebook Fit?
Your guide to the benefits, types, strategies and best practices of the platform’s advertising
Social Hour
Maximize your innovation’s reach with “Social Hour,” where we explore strategies for leveraging social media to market your ideas effectively. Discover tips, trends, and best practices for building your brand, engaging your audience, and driving success through social platforms. Connect with the latest techniques to elevate your innovation’s visibility and impact.
Making Storytelling Work for You
Part 1 of 2 Relating your actions can help inspire others to action BY ELIZABETH BREEDLOVE In today’s digital age,
Going Communal on Facebook
Last month, this column covered using LinkedIn Groups to share and improve your invention. But Facebook, with its massive user base and diverse set of tools, also offers fertile ground for inventors and entrepreneurs to build and nurture a dedicated following.
Safety in Numbers
LinkedIn, the world’s largest professional network, provides many opportunities for inventors and entrepreneurs to find new ways to refine ideas, gain feedback and network. LinkedIn Groups can enhance this.
Under the Influence
As the rise of social media as part of a cohesive digital marketing strategy creates opportunities for inventors and entrepreneurs to showcase innovative products online, one of the most effective tactics is collaborating with social media influencers.
Get Automated, Save Time
Marketing sometimes inadvertently takes a back seat to the excitement of creating a groundbreaking product. Because many of us have limited time and resources to devote to all aspects of product development, marketing efforts can become sporadic or inconsistent, hindering an invention’s potential success.
Your Strategy Launchpad
As innovative products continue to emerge, what are some of the ways for inventors to reach a wider audience for effectively launching their inventions?
Podcasting for Inventors
Sharing the journey of how an invention came to be, the challenges faced throughout the development process, and triumphs achieved create a powerful connection with listeners.