A key part of success when crowdfunding is to have a beautiful working prototype with high-quality digital assets (photos and videos). Consider these strategies for launching a product so it does not meet the same fate as the Hornet.
Marketing sometimes inadvertently takes a back seat to the excitement of creating a groundbreaking product. Because many of us have limited time and resources to devote to all aspects of product development, marketing efforts can become sporadic or inconsistent, hindering an invention’s potential success.