Market Research

Inventing 101

Think Like a Licensee

Companies always want a margin of at least 50 percent. You need to have a good grasp of the percentage of the retail price the company receives to address this issue. Understand and leverage these 4 main deal-making factors for your potential partners.

Think Marketing

Bravado is Not an Option

On one hand, confidence in leadership can be so high that a backup plan is not necessary. It embodies a mind-set of unwavering commitment to succeed. On the other hand, it is naïve, unprepared and shows an unwillingness to change. 

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