Watch Your Language
A catchy name or slogan can enhance marketing, branding and sales—but also confuse and offend
BY WILLIAM SEIDEL
marketing strategies
Making Storytelling Work for You
Part 1 of 2 Relating your actions can help inspire others to action BY ELIZABETH BREEDLOVE In today’s digital age,
Get Automated, Save Time
Marketing sometimes inadvertently takes a back seat to the excitement of creating a groundbreaking product. Because many of us have limited time and resources to devote to all aspects of product development, marketing efforts can become sporadic or inconsistent, hindering an invention’s potential success.
Power Surge
As women entrepreneurs explode in numbers, groups build strength via networking and innovation BY REID CREAGER