marketing strategy

Think Marketing

Bravado is Not an Option

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On one hand, confidence in leadership can be so high that a backup plan is not necessary. It embodies a mind-set of unwavering commitment to succeed. On the other hand, it is naïve, unprepared and shows an unwillingness to change. 

Inventing 101

The Path to Easy Sales

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Before investing too much money in an invention, it pays to consider how easy it will be to sell. Let’s look at this from two major themes—priorities for customers, and your ability to get and retain them through entry points.

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