THINK MARKETING

Market Research, or Marketing Research?

Knowing the difference is crucial for identifying your market and acting on it. Market research has a limited scope, studying only market and consumer behavior. Marketing research has a wide scope, studying the entire marketing process as well as the market itself.

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Creating Careful Chaos

Innovation isn’t invention; it’s often a necessary, welcome change in the way we do things. The strategy must balance the chaos of innovation with the stability of conformity. This is the most efficient, cost-effective path to successfully launch an innovative product.

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Evolutionary Vs. Revolutionary

Evolutionary and revolutionary product development define how companies improve existing products, introduce new products and innovate. Both approaches have their advantages and drawbacks.

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The Inventrepreneur

A small, unknown percentage of inventors are entrepreneurial, and a small, unknown percentage of entrepreneurs are inventive. All  traits, talents and driving forces of the inventor and entrepreneur are combined. Hence, the Inventrepreneur. 

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Bravado is Not an Option

On one hand, confidence in leadership can be so high that a backup plan is not necessary. It embodies a mind-set of unwavering commitment to succeed. On the other hand, it is naïve, unprepared and shows an unwillingness to change. 

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