SOCIAL HOUR
How to Share Prototypes Without Revealing Ideas
Learn how to share your works in progress on social media to build excitement, gather feedback and attract followers—all while keeping your invention’s secrets safe.
Are You a Facebook Fit?
Your guide to the benefits, types, strategies and best practices of the platform’s advertising
Making Storytelling Work for You
Save Part 1 of 2 Relating your actions can help inspire others to action BY ELIZABETH BREEDLOVE In today’s digital
Going Communal on Facebook
Last month, this column covered using LinkedIn Groups to share and improve your invention. But Facebook, with its massive user base and diverse set of tools, also offers fertile ground for inventors and entrepreneurs to build and nurture a dedicated following.
Safety in Numbers
LinkedIn, the world’s largest professional network, provides many opportunities for inventors and entrepreneurs to find new ways to refine ideas, gain feedback and network. LinkedIn Groups can enhance this.
Under the Influence
As the rise of social media as part of a cohesive digital marketing strategy creates opportunities for inventors and entrepreneurs to showcase innovative products online, one of the most effective tactics is collaborating with social media influencers.