How to Share Prototypes Without Revealing Ideas
Learn how to share your works in progress on social media to build excitement, gather feedback and attract followers—all while keeping your invention’s secrets safe.
Inventor Resources
Game Design Tutorial
Awarded pro provides step-by-step processes and strategies for inventing a game
Are You a Facebook Fit?
Your guide to the benefits, types, strategies and best practices of the platform’s advertising
5 for ’25
These new products feature the best in resin printing, IoT development boards, high-resolution scanning, laser cutting and electronics kits.
Watch Your Language
A catchy name or slogan can enhance marketing, branding and sales—but also confuse and offend
BY WILLIAM SEIDEL
Run From Mythinformation
Bad decisions by inventors and entrepreneurs are often due to wrong assumptions BY WILLIAM SEIDEL At the root of all
Making Storytelling Work for You
Part 1 of 2 Relating your actions can help inspire others to action BY ELIZABETH BREEDLOVE In today’s digital age,
Market Research, or Marketing Research?
Knowing the difference is crucial for identifying your market and acting on it. Market research has a limited scope, studying only market and consumer behavior. Marketing research has a wide scope, studying the entire marketing process as well as the market itself.
Your Profit Formula
As a general rule, a product needs to be manufactured for 25 percent of its expected price to consumers to make money. This is due to distribution and selling costs. That means that your manufacturing costs must be less than 50 cents if your product’s retail price is $2.
The Best-Laid Flight Plans
Whether inventing, manufacturing, selling your product yourself or inventing and licensing your invention to another company, it will need to go through many steps and/or iterations.
Mistakes in Building Relationships
When working with companies and other inventors, avoid these common errors. Don’t send unsolicited marketing materials—whether dealing with companies or other inventors.
Satellite IoT 101
The Achilles’ heel of IoT is that it only works in places that have infrastructure to move data to the cloud. WiFi and ethernet work great inside of buildings, and cellular and LoRa help in remote areas, but all are at the mercy of how much coverage is available.