Short-Form Video Tips for Inventors
How inventors can use simple, low-pressure short-form video to demonstrate products and build trust online.
Inventor Resources
Social Media Marketing for Inventors: Choose Credibility
Inventors can build trust on social media with calm messaging, clear visuals and consistent posting habits.
How Inventors Get Discovered on Social Media
Inventors are discovered before the pitch. Learn how a steady social presence helps partners, investors, and customers find.
5 Tips for Stunning Product Photos on Social Media
Showcase your invention with high-quality photos that boost engagement and sales.
How to Share Prototypes Without Revealing Ideas
Learn how to share your works in progress on social media to build excitement, gather feedback and attract followers—all while keeping your invention’s secrets safe.
Game Design Tutorial
Awarded pro provides step-by-step processes and strategies for inventing a game
Are You a Facebook Fit?
Your guide to the benefits, types, strategies and best practices of the platform’s advertising
5 for ’25
These new products feature the best in resin printing, IoT development boards, high-resolution scanning, laser cutting and electronics kits.
Watch Your Language
A catchy name or slogan can enhance marketing, branding and sales—but also confuse and offend
BY WILLIAM SEIDEL
Run From Mythinformation
Bad decisions by inventors and entrepreneurs are often due to wrong assumptions BY WILLIAM SEIDEL At the root of all
Making Storytelling Work for You
Part 1 of 2 Relating your actions can help inspire others to action BY ELIZABETH BREEDLOVE In today’s digital age,
Market Research, or Marketing Research?
Knowing the difference is crucial for identifying your market and acting on it. Market research has a limited scope, studying only market and consumer behavior. Marketing research has a wide scope, studying the entire marketing process as well as the market itself.