I have experienced an array of timelines when pitching and licensing new concepts—from licensing an item to the first person I pitched it to, to licensing a concept within a month of pitching to dozens of companies, all the way to licensing a product after pitching it for a couple of years, and everything in-between.
A key part of success when crowdfunding is to have a beautiful working prototype with high-quality digital assets (photos and videos). Consider these strategies for launching a product so it does not meet the same fate as the Hornet.
This fine line can mean the difference between no sales and big ones. Most products fail in testing, and that is exactly why it is done.
Woman’s extra-wide shoe line provides comfort with style for people with swelling issues. BY EDITH G. TOLCHIN
As the rise of social media as part of a cohesive digital marketing strategy creates opportunities for inventors and entrepreneurs to showcase innovative products online, one of the most effective tactics is collaborating with social media influencers.
Even in winning categories, some products are better than others. Here are some ways to help you to a winning formula. These principles apply across the board—whether you are looking to produce your own product, license it to a manufacturer, or strike a joint venture deal of some kind.
We at Tangible IP get bombarded every day by inventors who want us to help them sell their one or two patents and expects to receive “several millions” (sometimes even billions) from their worthy invention, based primarily on reading some headline about a large patent verdict and thinking, naturally, “Why not me?”
The USPTO has outlined a comprehensive strategic approach for the federal government, academic institutions, and private industry to share and implement best practices that inspire and support a diverse population of problem-solvers.
The headquarters of Riggs Bank, so prominent it was referred to as the “Bank of Presidents,” resided down the street. Patrons could easily stroll through Lafayette Square, attend a service at St. John’s Episcopal Church, or—given the proper invitation —enjoy a conversation with pre-eminent intellectuals and community leaders at the Cosmos Club, a private social venue for science enthusiasts.
Marketing sometimes inadvertently takes a back seat to the excitement of creating a groundbreaking product. Because many of us have limited time and resources to devote to all aspects of product development, marketing efforts can become sporadic or inconsistent, hindering an invention’s potential success.
Hungarian-born Maria Telkes was an energetic, accessible, determined pioneer for solar energy who was underappreciated. With a prism-shaped aluminum box tucked under her arm, 54-year-old scientist Maria Telkes walked across the campus of New York University toward a group of faculty members and students who gathered under the midday sun.
Federal Trademark Searching: Get an overview of the fundamental mechanics of using the USPTO’s trademark search system, May 10 from 3 to 4 p.m. ET. The free webinar is geared toward new users and anyone interested in conducting basic searches.