Pretty Resilient
Cara Brzezicki has created to help people all her life, and nothing’s going to stop her now BY REID CREAGER
Your USPTO: Southern Hospitality
For 10 years, former and current staff from the USPTO’s Intellectual Property (IP) Attaché offices have visited businesses, inventor support organizations, and legal representatives to hear the concerns of stakeholders and educate them about IP. During recent visits to Orlando and Atlanta, the attachés continued the tradition, presenting a world of possibilities and information to local innovators exploring international IP protection.
And the Winner Is …
As our readers know, one of Tangible IP’s criteria for assessing the health of the patent market is tied to large verdict awards that tend to make headlines and grab attention in the boardrooms. The past couple months provided its share of those, which should help long term in maintaining—if not increasing—patent valuations.
Change is in the Air
Modify a houseplant’s genetics to help change the air in our homes for the better.
And Here’s the Pitch (Letter)
Most people assume a patent covers the entire item, whereas it may only cover a fraction of the features. Tips on an old-school approach to landing a licensee for your invention.
Your USPTO: Steeped in Excellence
Dr. Charles Drew pioneered blood preservation and storage while advocating for more opportunities for Black physicians. Carrying a tray of bright red geraniums, Dr. Charles Richard Drew led his daughter to the backyard of their three-story house on the campus of Howard University in Washington, D.C., where a circular arrangement of colorful blooms awaited them.
Shopping Channels? Don’t Laugh
Inventors and product designers can learn from home shopping’s focus on relatability, tone, and creating an aura of scarcity. Corny and predictable presentations work—so as millions pay, pay attention.
Safety in Numbers
LinkedIn, the world’s largest professional network, provides many opportunities for inventors and entrepreneurs to find new ways to refine ideas, gain feedback and network. LinkedIn Groups can enhance this.
Think Like a Licensee
Companies always want a margin of at least 50 percent. You need to have a good grasp of the percentage of the retail price the company receives to address this issue. Understand and leverage these 4 main deal-making factors for your potential partners.
Your USPTO: News Flash July 2024
The USPTO granted its 12 millionth utility patent on June 4. “Labeled Nucleotide Analogs, Reaction Mixtures, and Methods and Systems for Sequencing,” awarded to Pacific Bioscience in Menlo Park, California, involves a chemical reagent for use in DNA sequencing that produces faster and more accurate results.
Nutty About Putty
Aaron Muderick walked away from his life’s dream to build a creative and purposeful toy empire BY REID CREAGER
Uncertain Victory?
SCOTUS’ ruling came in its May 9 decision on Warner Chappell Music v. Nealy, a case that asks whether a copyright plaintiff can recover damages for acts that allegedly occurred more than three years before the filing of a lawsuit.