Product Development

Inventing 101

Your Profit Formula

As a general rule, a product needs to be manufactured for 25 percent of its expected price to consumers to make money. This is due to distribution and selling costs. That means that your manufacturing costs must be less than 50 cents if your product’s retail price is $2.

Think Marketing

Creating Careful Chaos

Innovation isn’t invention; it’s often a necessary, welcome change in the way we do things. The strategy must balance the chaos of innovation with the stability of conformity. This is the most efficient, cost-effective path to successfully launch an innovative product.

Features

Pretty Resilient

Cara Brzezicki has created to help people all her life, and nothing’s going to stop her now. “She said it was the most stupid invention she had ever seen.”—A product development executive’s critique of the Flusher Blocker.

Inventing 101

Finding Opportunities

Even in winning categories, some products are better than others. Here are some ways to help you to a winning formula. These principles apply across the board—whether you are looking to produce your own product, license it to a manufacturer, or strike a joint venture deal of some kind.

Scroll to Top